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The Future of Apparel Industry of Australia

The Australian fashion industry has faced many challenges over the past years, with intense competition, cautious consumer spending, and higher rent costs affecting overall profits and revenues of the business. The national economy is therefore under uncertainty over the past few years has made the consumers think twice about spending their money to make relevant selection on their fashion tastes.

Australia fashion industry is a highly competitive market. Internationally, the Australian market is best known for its outdoor clothing, beachwear, urban wear, and high fashion apparel. Currently there are more than 2,000 companies export fashion and over 5,000 fashion labels in Australia. The range of activities involved in upbringing clothing and related products to the mainstream market, still remains a popular major component of the country’s overall economy, and is an important source of employment in Australia.

Due to the low labor-cost countries in South Asian regions, such as Bangladesh, Pakistan, India, and China were fully able to export their products and compete with other companies. In order to compete and to survive and make their place into the market, Australian fashion companies also developed Offshore Outsourcing Activities.

The South Asian countries still dominate the Australian import market due to its low cost of production. Previously, Australia had the high selling price hikes for apparel products. These increase in prices were reflected in such a way that mark-up of the distribution chain which is influenced by the higher labor costs and smaller volumes.

The name of Pakistan is among the top countries where the majority of apparel brands of the world run their overseas production and manufacturing processes. A company named “Zega Apparel” which manufactures cut and sew apparel is based out of Mississauga Ontario, Canada, but produces goods from Pakistan.

Some of the Australian companies have experienced extreme paradigm shifts that have encouraged them to outsource their apparel manufacturing. Through outsourcing a company can focus on its resources, both financial and human, on the areas that increase profits and revenues. With the production outsourced, companies can therefore increase its revenues and profit margins through a better focus on sales and marketing.

Apparel manufacturing companies like “Zega Apparel”, “Stylus Apparel”, and “Vapor Apparel” provides various customization options for clothing companies worldwide and through their sound communication system they can provide the best quality customized products to their clients according to their requirements by following the strict set of rules & regulations and guidelines given by the company or brand itself. With the advent of Internet and E-commerce websites and various online clothing shopping websites, many custom apparel manufacturing companies worldwide to order. With a good understanding of the apparel manufacturing business. Australian brands and companies has established a very good online reputation and to be able to communicate with foreign companies with ease.

The Australian Apparel Industry revenue is expected to increase at a compound annual rate of 3.3% over the five years, with the growth in it, largely driven by the expansion of online sales channels according the IBIS World Report.




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